Beulr: The AI Meeting Bot Explained — How It Works, Why Sharks Worried, and What Happened Next

What Is Beulr?

Beulr is a tool that uses AI to join virtual meetings for you. It was made for Zoom meetings. It helps people save time. For example, it can attend online classes or work meetings so you can do other things. Peter Solimine, a college student, created Beulr. He pitched it on Shark Tank Season 13 in 2021. The app got a lot of attention, but some people worried about its use. This article explains how Beulr works, why investors didn’t like it, and what happened to the company. I’m Teresa Domingo, a writer with four years of experience. I make complex ideas simple and clear. I studied Beulr carefully to give you a true and easy-to-read story.

How Does Beulr Work?

Beulr is a website app that joins Zoom meetings for you. It uses AI to act like you’re there. Here’s how it works:

• Sign Up: You make an account on Beulr’s website. You add your Zoom meeting details, like the meeting ID. You can connect your Zoom account to show your name. If you don’t, the bot joins as a guest.
• Join Meetings: The bot starts the meeting at the right time. It uses cloud technology, so your computer can stay off.
• Video Loop: Beulr can play a short video of you. The video loops to make it look like you’re listening. The bot can’t talk or answer questions.
• Record Meetings: Later, Beulr added a feature to record and write down what’s said in meetings. This helps you catch up later.

Beulr was free at first. It was for students and workers who wanted to skip boring meetings. Later, it cost $6.99 a month, then $11.99. Beulr said it had 97,000 users and joined 900,000 meetings. It saved people 765,000 hours.

Peter got the idea from a movie called Ferris Bueller’s Day Off. In the movie, a student skips school using tricks. Peter, a student at Tulane University, made Beulr to skip early Zoom classes during the 2020 pandemic. He shared it with friends, and 11,000 people signed up fast.

Beulr on Shark Tank

In 2021, Peter went on Shark Tank Season 13, Episode 5. He asked for $150,000 for 20% of Beulr. This valued the company at $750,000. Peter made a fun pitch. He wore a bathrobe and got out of a bed on stage. A video of him played to show how Beulr works. He said Beulr had 92,000 users and only spent $300 on ads.

What the Sharks Said

The Shark Tank investors liked Peter’s idea but had big worries:

• Is It Honest? Lori Greiner, Kevin O’Leary, and Daymond John didn’t like that Beulr could help people lie. They said faking attendance in meetings or classes might be wrong. Lori worried it could cause legal problems.
• Does It Work Well? Robert Herjavec asked what happens if someone talks to the bot. Peter said the bot can’t answer. This makes it useless for meetings where you need to talk.
• Can It Make Money? Mark Cuban asked why Beulr used a monthly fee instead of a one-time price. Peter said he didn’t think of that. Cuban also said making the bot smarter would cost a lot.
• Rules Problems: The Sharks said some schools and jobs don’t allow bots. If you get caught, you might fail a class or lose your job.

No Sharks invested. They thought Beulr was risky. People on X and Reddit agreed. Some called it a “bad idea” and said it could make people lazy.

Why Were the Sharks Worried?

The Sharks didn’t invest because they saw problems with Beulr. Here’s why they were concerned:

Is It Right to Use?

Beulr’s main job was to pretend you’re in a meeting. This worried the Sharks:

• In schools, attendance can count for grades. Using Beulr might break rules and get you in trouble.
• At work, faking a meeting could get you fired. If you don’t answer when called, people will notice.

Lori Greiner said she didn’t like the “honesty problem.” A Reddit user said, “Using a bot to fake attendance could get you fired fast.”

Does It Work for All Meetings?

Beulr only worked for meetings where you don’t need to talk. It had limits:

• It couldn’t answer questions or join discussions.
• It only worked if you didn’t need to show your face or speak.

Robert Herjavec pointed out this problem. Peter said the bot just shows a video loop. This made Beulr less useful for many meetings.

Can It Grow Big?

Mark Cuban said making Beulr better would cost a lot. For example:

• Adding features like talking AI or working on Google Meet needed money.
• The $6.99–$11.99 monthly fee might not pay for big changes.

The Sharks thought Beulr couldn’t grow enough to make good money.

Could It Cause Trouble?

Using Beulr could break rules:

• Schools often check if students are really in class.
• Jobs may require you to join meetings for legal reasons.

The Sharks worried users could get in trouble. This could hurt Beulr’s name and cause problems for the company.

What Happened After Shark Tank?

Even without a deal, Beulr got more users after Shark Tank. Here’s what happened next:

Early Success

The show made Beulr famous. By December 2022, Beulr’s website had 150,000 visitors a month, mostly from Ecuador. It was in news like Forbes and The Wall Street Journal. Peter raised $675,000–$700,000 from other investors. This valued Beulr at $12 million, much more than on Shark Tank.

Beulr added new features:

• It worked on Google Meet and other apps.
• It could record and write down meetings.
• It showed a video loop to look like you’re there.

Beulr also grew on social media. It had 6,000 followers on TikTok and Instagram by 2025.

Changing the Idea

People didn’t like that Beulr helped skip meetings. So, Beulr changed its story. It called itself an “AI productivity tool.” It focused on recording and writing down meetings, not faking attendance. This made it sound more useful for work.

Why Beulr Closed

Beulr stopped working in November 2023. Here’s why:

• Big Competition: Zoom, Google Meet, and Microsoft Teams added their own AI tools. They could write down meetings and make summaries. These big companies had more money than Beulr.
• Honesty Problems: People kept saying Beulr wasn’t honest. A Reddit user called it “high risk, low reward.”
• Money Issues: The monthly fee didn’t make enough money. Adding new AI features cost too much.

Beulr’s website stopped working. Its X and Facebook pages were gone. Peter’s LinkedIn said “RIP” for Beulr.

What Peter Did Next

After Beulr closed, Peter finished his Computer Science degree at Tulane in 2022. He followed Mark Cuban’s advice to learn more. He then got a job as a software engineer in San Francisco. His LinkedIn says he’s working on new ideas, but he didn’t share details.

Beulr’s Good and Bad Points

Good Points

• New Idea: Beulr helped people save time on boring meetings. It was a smart idea for students and workers.
• Fast Growth: It got 92,000–100,000 users with little advertising.
• News Attention: Big news like Forbes wrote about Beulr. This helped it get money.
• New Focus: Changing to a productivity tool was a good try to fix problems.

Bad Points

• Honesty Issues: People didn’t like that Beulr could be used to lie.
• Limited Use: It only worked for meetings where you don’t talk.
• Big Competitors: Zoom and other apps made better AI tools.
• Money Problems: Beulr didn’t make enough to keep growing.

AI Meeting Bots in 2025

Beulr’s story shows how AI meeting tools are changing. In 2025, big apps like Zoom and Microsoft Teams have their own AI:

• Note-Taking: Zoom and Teams can write down and summarize meetings. This makes Beulr less special.
• Honest AI: Companies want AI that’s clear and honest. They don’t like bots that fake attendance.
• New Rules: In California, laws like SB 243 may control AI tools. They want safety and clear use.

Beulr was an early idea, but it couldn’t keep up with big companies or new rules.

What We Learned from Beulr

Beulr’s story teaches us important things:

• Be Honest: Tools that seem dishonest don’t last long. People want to trust AI.
• Change Fast: Beulr tried to change, but it wasn’t fast enough. New apps must keep up.
• Build Trust: AI tools need clear rules and honest use to win users.

Final Thoughts

Beulr was a smart AI bot that joined Zoom meetings for you. It used a video loop to look like you were there. It got thousands of users but closed in November 2023. On Shark Tank, investors didn’t like its honesty problems or limits. Big companies like Zoom made better AI tools, and Beulr couldn’t keep up. I’m Teresa Domingo, a writer with four years of experience. I made this article simple and clear to help you understand Beulr. If you want to share your thoughts on AI bots or read more about tech, check out my other articles!

Disclaimer: This article explains Beulr, an AI meeting bot, using public information. It is for learning only and does not promote Beulr. All facts come from trusted sources. Readers should check details themselves. The author is not responsible for actions taken based on this article.

Explore More:

Brandi Loge: The Definitive 2025 Biography — Life, Career & Impact

Eian Burton: The Definitive 2025 Biography of LeVar Burton’s Son

Rapelusr — The Definitive 2025 Playbook: Scale Teams, Automate Workflows